Frequently Asked Questions

Your Sensitivity Questions Answered


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How do you open the cap?

The Colgate* Sensitive Pro-Relief™ tube has a tamper evidence safety seal. To open this safety seal, use the top of the cap. Make the top of the cap fit securely with the crown shape on the tube and then twist the cap to break the seal open.

How does the Colgate* Sensitive Pro-Relief™ with Pro-Argin* Technology provide instant relief?

Colgate* Sensitive Pro-Relief™ toothpaste instantly relieves sensitivity by physically plugging open dentin tubules, which helps block painful stimuli from reaching the tooth nerves. For instant relief, apply toothpaste directly to the sensitive tooth with fingertip and gently massage for 1 minute. Lasting relief with regular use. Toothpaste also fights cavities.

What is the combination of ingredients in the Colgate* Sensitive Pro-Relief™ toothpaste?

Colgate* Sensitive Pro-Relief™ is specially formulated with arginine, calcium carbonate - the insoluble calcium compound – and fluoride.

What is "Pro-Argin*"?

"Pro-Argin*" is Colgate's trademark name for the technology consisting of arginine and an insoluble calcium compound. In Colgate* Sensitive Pro-Relief™ products, the insoluble calcium compound is calcium carbonate.

What is arginine?

Arginine is an amino acid that is derived from plant/vegetable sources.

How much arginine is in the Colgate* Sensitive Pro-Relief™ toothpaste?

Arginine is present at 8% w/w in the formula.

Are there any safety issues related to the direct application of toothpaste with fluoride and/or arginine?

There are no safety issues related to direct application of Colgate* Sensitive Pro-Relief™ toothpaste when used as directed.

Does this toothpaste protect my teeth from cavities?

Yes, Colgate* Sensitive Pro-Relief™ toothpaste contains fluoride which effectively helps protect teeth from cavities. In fact, the product protects enamel more effectively than fluoride alone.

If a mouthwash is used after brushing with Colgate* Sensitive Pro-Relief™ will this counteract the benefits?

We are not aware of any common mouthwash ingredients that would counteract the efficacy of the product.

Can I use Colgate* Sensitive Pro-Relief™ toothpaste every day?

Yes, it is recommended that you use Colgate* Sensitive Pro-Relief™ toothpaste twice a day or as directed by a dentist for lasting relief.

Do I ever need to take a break from using it?

As Colgate* Sensitive Pro-Relief™ toothpaste contains fluoride for every day cavity protection, there is no need to take a break from using it.

Does Colgate* Sensitive Pro-Relief™ toothpaste contain fluoride?

Yes, Colgate* Sensitive Pro-Relief™ toothpaste contains 1450 ppm fluoride to provide cavity protection.

What makes Colgate* Sensitive Pro-Relief™ different from most other sensitive toothpastes?

Most other sensitivity toothpastes contain potassium nitrate which primarily numbs the tooth nerve masking the pain of sensitivity. Potassium toothpastes take at least 2 weeks of use before significant sensitivity relief is delivered. Colgate* Sensitive Pro-Relief™ effectively plugs and seals open dentin tubules, the cause of sensitivity. This helps prevent pain producing stimuli, such as heat and cold, from causing pain sensations. Colgate* Sensitive Pro-Relief™ provides instant relief when directly applied with fingertip to a sensitive tooth and gently massaged for one minute. It provides lasting relief when you continue to brush your teeth twice daily. For instant relief, apply toothpaste directly to the sensitive tooth with fingertip and gently massage for 1 minute. Lasting relief with regular use. Toothpaste also fights cavities.

Does it have to be used with any special toothbrush?

No, but you might want to use a brush with soft bristles that is specially designed for sensitive teeth, like the Colgate* 360°* Sensitive Pro-Relief™ Toothbrush.

Is this product safe for infants and children?

Colgate* Sensitive Pro-Relief™ is recommended for adults and children 12 years and older. Children typically do not experience hypersensitivity.

What is the difference between Colgate* Sensitive and Colgate* Sensitive Pro-Relief™ toothpastes? How do I choose the best option for me?

Colgate* Sensitive Pro-Relief™ toothpaste is a toothpaste for the treatment of sensitive teeth. When applied directly, it offers instant sensitivity relief and with regular use, long-lasting sensitivity relief. While Colgate* Sensitive Pro-Relief™ is a way of treating sensitive teeth, we are also committed to providing consumers with a range of different offerings in the sensitive segment. We will continue to offer our other Colgate* Sensitive toothpaste variants which contain potassium nitrate. For instant relief, apply toothpaste directly to the sensitive tooth with fingertip and gently massage for 1 minute. Toothpaste also fights cavities.

Whitening treatments sometimes make my teeth sensitive. Does this product work in this case?

At this stage, we do not have dedicated clinical studies measuring sensitivity relief in conjunction with whitening treatments. However, we have no reason to believe that Colgate* Sensitive Pro-Relief™ toothpaste would not provide relief in these circumstances.

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How does Colgate* Sensitive Pro-Relief™ Enamel Repair toothpaste work to repair my enamel?

The combination of fluoride plus Pro-Argin* technology enhances the natural process of remineralization to repair your tooth’s weakened enamel better than fluoride alone. With regular use, it repairs weakened enamel by increasing re-mineralization of demineralized enamel, and decreasing de-mineralization of sound enamel. It has been clinically proven to help provide enamel protection and repair.

What is tooth enamel?

Tooth enamel is one of the four major tissues that make up the tooth (the other three being dentin, cementum, and dental pulp). It is the hardest and most highly mineralized substance in the human body. Ninety-six percent of enamel consists of mineral, with water and organic material composing the rest.

How is enamel erosive damage related to sensitivity?

They are related by acids' effect on the tooth's surface. When acid attacks the tooth, it attacks all exposed surfaces (enamel and exposed dentin). While exposed dentin can lead to sensitivity that you can feel, you may not see the acid damage that can lead to enamel erosion.

Mouthwash Next topic: Mouthwash

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What is "Pro-Argin* Mouthwash Technology"?

"Pro-Argin* Mouthwash Technology is Colgate's name for the proprietary arginine technology in a mouthwash.

How much arginine is in the Pro-Argin* Mouthwash Technology?

Arginine is present at 0.8% w/w in the formula.

How does Colgate* Sensitive Pro-Relief™ Mouthwash work?

Colgate* Sensitive Pro-Relief™ Mouthwash works by coating the channels that lead to sensitive tooth nerves, to block the pain coming from sensitivity.

Are there other mouthwashes that help relieve sensitivity pain?

Colgate* Sensitive Pro-Relief™ Mouthwash is the first and only mouthwash that coats the dentin tubules to provide effective and lasting sensitivity relief against sensitivity pain with continuous use. No other mouthwash works via occlusion to build a long-lasting protective barrier that acts like a seal against sensitivity.

Do Colgate* Sensitive Pro-Relief™ Toothpaste and Colgate* Sensitive Pro-Relief™ Mouthwash work in the same way to block sensitivity pain?

Both the toothpaste and the mouthwash effectively relieve pain from sensitivity by occluding dentin tubules§. Colgate* Sensitive Pro-Relief™ toothpaste plugs the channels that lead to sensitive tooth nerves, to block the pain. Colgate* Sensitive Pro-Relief™ mouthwash coats the channels to block the external stimuli from triggering a pain response. Together, when used as directed, the products provide instant and lasting relief, and freshen breath. §With continued use. For instant relief, apply toothpaste directly to the sensitive tooth with fingertip and gently massage for 1 minute. Lasting relief with regular use. Toothpaste and mouthwash also fight cavities.

Colgate* Sensitive Pro-Relief™ Mouthwash is labeled "alcohol free. What does this alcohol free labeling refer to?

The alcohol free labeling refers to the fact that this product does not contain ethyl alcohol or ethanol, the alcohol commonly found in spirits. Does not contain ethanol.

How quickly can I get sensitivity relief? Is this related to the mouthwash or the toothpaste?

The earliest is 2 weeks for the mouthwash. Use with Colgate* Sensitive Pro-Relief™ toothpaste (following directions for use) for instant and lasting relief. For instant relief, apply toothpaste directly to the sensitive tooth with fingertip and gently massage for 1 minute. Lasting relief with regular use. Toothpaste and mouthwash also fight cavities.

To get long-lasting relief, do I need to keep using Colgate* Sensitive Pro-Relief™ Mouthwash?

Yes, rinse twice daily or as directed by a dentist for lasting relief. Always read and follow the label.

Can I get fast relief by simply rinsing my mouth with Colgate* Sensitive Pro-Relief™ Mouthwash?

Colgate* Sensitive Pro-Relief™ Mouthwash is clinically proven to provide lasting sensitivity relief after 2 weeks of twice-daily rinsing. With regular use. Always read and follow the label.