Learn more about the Colgate Sensitive Pro-Relief* family of products
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†Superior sensitivity relief vs. ordinary sensitivity toothpaste containing 5% potassium nitrate (equivalent to 2% potassium ion). With regular use. Toothpaste also fights cavities. Colgate-Palmolive Canada Inc. ‡Source: AC Nielsen, world share of toothpaste, mouthwash and manual toothbrushes, 2013. Always read and follow the label.